app used for storing information on mac and iphone

App Used For Storing Information On And Iphone Free App While

App Used For Storing Information On And Iphone Free App While

You couldnt just have Apple fulfill your free app while you kept all the money through a web transaction.

Some developers, big and small, are beyond salty over a host of gripes, new and institutional, real and imagined.

And regulators have them in their sights as well, breaking out all the old favorites: Monopoly abuse.

Anti-competitiveness.

Theres a manufacturers suggested retail price, sure, but the retailer has the final say.

They can charge more if theres increased demand gouge even or less, even below cost if they want to have a sale or liquidate.

The typical wholesale model split is 45 for the manufacturer and 55 for the retailer, which aligns with the real world costs of selling in the real world.

The manufacturer decides what the regular price is and if and when they choose to have a sale, what the sale price is.

The typical agency model flips the split around though, with 70 for the manufacturer and 30 for the retailer, which was supposed to better align with the costs of selling in the digital world rather than the real one.

It opened up development and distribution to the masses, and made apps mainstream.

And the pie was growing so fast very few people cared about Apple getting that 30 slice.

It went from scarcity to abundance, high value to high volume.

We can blame Apple for commoditizing their complements, Google and Facebook for making apps free-as-in-data, venture capitalists for growth-hacking user numbers over revenue numbers, developers for racing to the bottom and training customers to wait for sales, or users for simply not wanting to pay as much for an app as they would a I dont know, Smores frap.

What was happening to apps was the same as what was happening to every other form of digital content it was losing all physical and individual value.

Going from 10 a CD or DVD to 10 a month for all you can stream on Spotify or Netflix, from a couple bucks a paper for news to free on your Facebook or Google feed.

What factories and big box stores were to artisans, frameworks and app stores were to indie devs.

On one hand, big developers, especially big game developers, learnt early on that while people werent willing to pay even 2 for digital game up-front, wed pay 20 a day just to flex better skins than our friends or get our cars back on the track faster.

These goods, these skins, emotes, incubators, costumes, and power ups had zero marginal costs.

And as the numbers increased, as the zeros behind them grew, some of the companies became less and less eager to share all that money with anyone else.

They were bundling up audio books or ebooks or comic books, or licensing music or movies, and either keeping 30 themselves or paying-per-play, and that meant they couldnt afford to then be super-aggregated up by Apple, who was essentially building apps and keeping 30.

No way for Amazon and Apple to both keep the same 30 off the sale of the same Kindle book.

Leave Apple stuck handling all the platform and fulfillment costs for quote-unquote free apps making a fortune off in-app purchases.

If you were a retailer selling a chair or speaker or hard copy of a book or a pizza, you could use whatever account system you already had on the web.

You could show ads, and a brief, failed attempt at iAds aside, Apple didnt take any cut of the ad money, but you couldnt use IAP at all.

App Used For Storing Information On Mac And Iphone